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By Robin McMacken
Which description most accurately reflects your philosophy of dressing
your dog?
A. A lead and collar is just fine, thank you.
B. Sensible fashions such as raincoats and boots are essential for taking
the dog out in inclement weather or on rocky terrain.
C. Whatever Paris Hilton and her dog, Tinkerbell, are wearing is what I
want. More is definitely better.
If you answered A, then you subscribe to the Minimalist theory of dressing
pets. The look you prefer is simple and functional, and the collar and
leash your dog has worn since it reached maturity is adequate.
If you answered B, then you appreciate the Practical Pup approach to
fashion, and your pup is often at your side during outdoor adventures such
as hiking or camping. You dress Fido in a high-tech raincoat on soggy
days, and break out the dog boots for particularly chilly days.
If you answered C, then you’re an All-Out Fashionista with a
no-holds-barred approach to canine couture. You howl at the moon when
Fashion Week in Paris begins, and your dog is right in tow.
Let it be known that there is no right or wrong style for outfitting the
pooch, and even the most sparsely — or spectacularly — dressed pet will
not appear on anyone’s Worst-Dressed list (or at least not yet). After
all, most people smile when they see a dog wearing a bandanna or a
costume, said Colleen Paige, an animal behavior expert, trainer, author.
She said that proper pet attire is a matter of personality — both the
owner’s and the pet’s.
“You want something that reflects your style,” said Susan Bing, owner of
the upscale pet boutique Trixie + Peanut, which has an online store (www.trixieandpeanut.com)
and a retail shop in New York City.
“I think that for a long time, many people viewed their pets as children,
[but] they were too embarrassed … to come out of the closet,” said Paige,
who founded National Dog Day, which will kick off on Aug. 26, 2006, as a
way for people to express adoration for their furry friends and “to not be
embarrassed or fearful to say, ‘I love my dogs.’ ” Clearly, attitudes have
changed, she said, adding that it’s common to pick up a magazine or turn
on the TV and see a story dedicated to doggy couture.
People now “want to show off their dogs,” Paige said. “It’s the same thing
as [a man with] a good-looking woman on his arm. He wants the world to
see.”
Now that you’ve identified your taste in pet attire, let’s take a look at
what’s in for all categories.
Minimalist Mutt
Many people see a leash and collar — and maybe a bandanna — as the only
items deserving to be in a dog’s wardrobe, and that’s OK. Jennifer
McCarthy, a Palm Beach, Fla.-based dog trainer, writer and TV personality,
said dogs with long coats might not appreciate the extra layers of
clothing anyway.
However, minimalists can stick to their beliefs that “dogs only wear
collars” and still add a stylish note to the mix. They would still be able
to hold their heads high by walking dogs dressed in Links of London
leather collars embroidered with bones, Kate Spade’s cheetah-print leather
collars or Juicy Couture’s metallic collars with crest charms.
Practical and stylish Up Country ribbon-on-webbing collars are offered in
numerous patterns that capture the change in the seasons. Playful looks in
black, red, tan and gray dominate the fall offerings: “Color is what
sells,” said Alice Nichols, the company’s president.
If even those seem too fancy, minimalists can refer to the hearty basics
offered by RuffWear. The no-nonsense Knot-a-Collar, for instance,
efficiently slips off when snagged, but stays securely in place when
attached to a leash.
However, even minimalist-minded pet owners may have to accept that their
dogs have haute-couture tendencies. Bing recalled a couple coming into her
New York City store to purchase a collar for their French bulldog.
The dog, however, was drawn to a sweater with a large flower adorning the
backside. The clerks let him try it on. Bing said the dog unabashedly
admired itself in the mirror and then promptly trotted to the register.
The staff told the couple: “Your dog chose it; you cannot deny it.” They
bought the sweater.
Practical Pup
Whether you and your four-legged friend are exploring busy city streets in
the evening or the woods during hunting season, the dog accessories
industry can accommodate you both.
RuffWear offers such Practical Pup items as the reflective Lab Coat. The
high-visibility coat helps dogs stand out in low light, fog and through
dense brush.
Even the most intrepid canine adventurer can use paw protection, such as
offered by RuffWear’s 3D Bark ‘n Books for hot, cold or slick cold
surfaces and sharp rocks — or just the general wear of a long journey.
The Brits know now to dress the practical pup for inclement weather — in
style. Burberry offers wool dog coats with duffle closures, plaid wool
sweaters and nylon rain parkas at its boutiques.
Balancing practical and fashionable elements, fashion designers have
created cold-weather looks for dogs inspired by what humans will be
wearing this winter. The latest fashions are evident in Kwigy-bo’s army
green and orange quilted ski parkas, the corduroy jackets from New York
Dog and the shearling items from Ekoo New York. All are sold at Trixie +
Peanut.
Bing sees this evolution continuing in the pet market. “It is that fashion
meeting function that wasn’t really there before, and it is really getting
developed more,” she said.
All-Out Fashionista
The pet industry is keenly aware that money is no object for the All-Out
Fashionista, and her dog is dressed to the nines.
“We are spending more money on our dogs; it’s trendy now,” said Justin
Rudd, founder of Haute Dogs, the planner of such canine events as the
popular Howl’oween and Easter parades in Long Beach.
The fashion plate agenda for dogs this season includes fake Ugg boots,
suede moccasins, shiny Mary Jane shoes, sequined sweaters, velvet ruffle
collars and crystal and pearl jewelry.
Lori Pacchiano, creator of the Seattle-based High Maintenance Bitch line
of clothes, is thrilled dogs are getting the fashion nod they deserve. She
and her brother, Ryan, create items that elevate dogs to super-model
status. She has even developed Cosmuttics, a makeup line for dogs that
includes Wiskara, a mascara with glitter.
“Our line really focuses on a lot of sex appeal and it allows the dog to
be a sexy complement to the girl,” she said. Fun-size dogs that are
carried around town by their owners can wear her pearl-accented Cashmere
Winter Bikini, $350, as an elegant fashion statement, Pacchiano added.
Not surprisingly, more fashion designers are entering the increasingly
popular canine couture market. Donald J Pliner’s Friends of Babydoll
Pliner collection features extravagant leather apparel, such as a fuchsia
quilted jacket with mink trim. The designs complement Pliner’s human
attire, which features oodles of studs and embroidery.
Nowadays, it’s not hard to go the haute puppy route and savor the extra
attention that comes with it. “We take our dog around in a red wagon,”
said Rudd. “We go out every night to eat, and Rosie sits with us outside
at dinner. She gets tons of attention. People know her more than they know
us.”
Nurture your inner puppy
If you follow the celebrity pet trend with fury, but your pocketbook
doesn’t match that of the glitterati, rest assured there are affordable
dog fashions. The Anthropologie retail store, for instance, offers
vintage-inspired cardigans and scarves for dogs detailed with fabric
flowers and rhinestone buttons from around $18.
You can also look at the Isaac Mizrahi pet line at Target to see how
reasonably priced fashionable threads such as trench coats and rhinestone
collars for dogs can be. His polo shirts sell for just $9.99.
Some owners nurture their inner fashionista through their pets. “I don’t
have a Balenciaga bag, but I carry my dog in a Balenciaga-inspired bag,”
Bing said.
Pacchiano, who first created feather boas for her dog, Lola, so people
would realize the Boston terrier was female, agreed. “It’s the most killer
business,” she said. “It’s such a blast.”
Since she started out in her grandma’s garage four years ago, Pacchiano’s
High Maintenance Bitch has expanded to 260 product lines, with a client
list that includes Paris Hilton.
It’s a labor of love for her.
“Dogs are little companions to women. . . . They offer a sense of physical
security to people . . . a feeling that they are not alone,” Pacchiano
said. “It’s like my life has changed so much since I have had my dog. Lola
is like a person to me.”
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